What PR is All About

PR is widely seen as an attempt to champion a particular cause, product or opinion. Some even consider it to be a mean of inveigling the society into buying their idea. Those explanations are too narrow, shallow, and they fail to properly articulate our present needs. We need a concise and all-embracing explanation of what PR is all about.

Today, it would be fallacious for us to presume that PR is merely a form of advocacy and salesmanship; rather, it is the guaranteed medium through which we bridge the communication gap between people. PR practitioners also serve as a blessing to the society as they disseminate ideas and information which are germane to the life of the people.

The importance of PR is not declining; instead, PR is being embraced by people across various fields. This will in turn lead to the emergence and convergence of savvy practitioners who will take this profession to a new level. Not just in this generation, but also in generations to come.

PR will continue to grow as people become more familiar with the services which PR practitioners are able to offer. This growth will be based on mutual trust, understanding, and professionalism. The world is good, but we are here to make it better. We will strive to groom worthy professionals who can carry on our torch with passion, unparalleled fecundity and creative minds.

Thank you for PR!

A Message from Kris Park Founder & CEO, Emerson K Partners, Inc.

We are in the Business of Relationships

We work with our clients to create, to manage, to enhance the relationships with the stakeholders critical to their success.

We do this by applying communications disciplines that enable our clients to engage in real-time, transparent dialogues using the most trusted sources and channels of information.

How Can We be the Best?

Every day we strive for two things – to be the best consultancy to work for and to provide the best possible service to our clients. While simple on the surface, this goal permeates throughout the consultancy and results in doing outstanding work for outstanding clients. Our mission statement says it best:

“Our mission is not to be the best consultancy in the world, but the best one to work for. If we are the best place to work, we will get the best people. If we have the best people, we will get the best clients. If we have the best people and clients, how can we not be the best consultancy in the world?”

PR World Network

Emerson K Partners, Inc. is a proud member of the PR World Network, an international organization of independent agencies founded by LH&A to offer worldwide public relations and marketing services with like-minded companies.

Composed of 21 global agencies, the group has capabilities in 50+ countries in Africa, Asia, the Caribbean, Europe, Latin America and the Middle East. Offering an array of services including diverse languages, Network members stand ready to support clients for international representation.

Nine Marketing Problems that PR Can Help You Solve

1. Your competitors are bigger than you and can outspend you in advertising. PR, because of its low cost, can level the playing field.
2. Your product or service is the best - and nobody knows about it. PR can get the word out in a more believable way than paid advertising.
3. Your product isn't better than anyone else's. PR can help set you apart and convince buyers to see you as the leader in your field.
4. Management cuts your marketing budget. PR can make up the shortfall, at a fraction of the cost.
5. Management demands tangible results. PR results can be monitored and measured.
6. Traditional marketing isn't working anymore. PR overcomes the skepticism that consumers have built up against paid promotion.
7. Your competitors are getting all the good press. PR can help reverse the situation.
8. You need venture capital or are planning an initial public offering(IPO).PR gains you the visibility to make both of these propositions more viable.
9. You are media-genic. Some organizations, causes, products, and individuals have natural appeal to the media. If that describes you, why not take advantages of it?

Our Greatest Asset is Our Talented Partner

Whether you’re a seasoned communications professional or this is your first job, it’s your contribution, passion, energy, ideas, commitment, and loyalty that continue to drive our collective success and enable us to exceed expectations. And we share your core values. We are a green workplace; provide hours off to volunteer; and your professional development is our top priority.

To apply for a position or internship at Emerson K Partners, please contact : careers@emersonk.com

What’s Your Definition of Success?

This is Our Definition of Success

• To laugh often and much;
• To win the respect of intelligent people
• and the affection of children;
• To earn the appreciation of honest critics
• and endure the betrayal of false friends;
• To appreciate beauty, to find the best in others;
• To leave the world a bit better, whether by a healthy child,
• a garden patch or a redeemed social condition;
• To know even one life has breathed easier because you have lived.
• This is to have succeeded.

Ralph Waldo Emerson

Emerson K Partners, Inc.

(Hyoja-Dong, Eum B/D) 4F, 20, Jahamun-ro 24-gil, Jongno-gu, Seoul, Korea
PHONE +82 2 2038 7285
FAX +82 505 330 2446

New Business Inquiries

For all business inquiries, please send an email to biz@emersonk.com
We will respond promptly.