APPROACH FOR EFFECTIVE
ENGAGEMENT
We will position your company, but also define it
Now : Messages are important but business model, brand, culture, policies and values are even more important now
We will not only develop channels for messaging but also networks of relationships
Now : We must lead the development of social networks and the tools and skills of relationship building and influence
We will shift from changing perceptions to changing realities
Now : In a world of transparency, we must lead in shaping behaviour – inside and out – to make the company’s values a reality